FOR IMMEDIATE RELEASE
The Collectible Moment: Photographs in the Norton Simon Museum
October 13, 2006 February 26, 2007
Norton Simon Museum
411 W. Colorado Blvd., Pasadena, CA
Contact: Leslie Denk, Marketing and Communications Manager
Tel: (626) 844-6941, Fax, (626) 796-4978
E-mail: ldenk@nortonsimon.org
Web site: http://www.nortonsimon.org
Hours: The Museum is open every day except Tuesday, from 12:00 p.m. to 6:00 p.m., and 12:00 p.m. to 9:00 p.m. on Friday.

Robert E. Mosher (American, 1939- ), Fur-Coated Ladies, 1971 from the Institute of Design Portfolio, Student Independent, Chicago, 1971, Portfolio No. 4/100, gelatin silver print, 4-3/4 x 7 inches. © 2006 Robert Mosher.
Pasadena, CAThe Norton Simon Museum presents The Collectible Moment, a first-ever survey of the Museum’s photography collection, which was assembled by its predecessor institution the Pasadena Art Museum. Featuring approximately 145 photographs by 100 artists along with ephemera from the Museum archives, The Collectible Moment is the largest and most extensive photography exhibition in the Museum’s history. The exhibition opens October 13, 2006 and remains on view through February 26, 2007. A major publication and a series of public programs will accompany the exhibition.
The Collection
During the 1960s and early 1970s the Pasadena Art Museum (PAM) earned an international reputation for organizing and presenting critically acclaimed exhibitions featuring the work of established and emerging artists. Landmark exhibitions included the first retrospectives of Robert Motherwell (1961), Marcel Duchamp (1963), and Andy Warhol (1971). In 1969, with the opening of its new building on Colorado Boulevard at Orange Grove, PAM distinguished itself again by establishing a photography department that advocated the collecting and exhibiting of contemporary work rather than an exclusively historical or encyclopedic collection. In so doing, PAM stood in the vanguard of a small but determined movement to validate photography as a major art form, a medium engaged with issues that were central to contemporary art.
To oversee this effort, PAM hired Fred R. Parker as coordinator of exhibitions and acting curator of prints, drawings, and photography. Parker worked aggressively to increase the Museum’s photography holdings, which comprised only forty-eight works in 1969. From Parker’s arrival in the summer of that year until 1974, when Norton Simon and a reorganized Board of Trustees assumed stewardship of the institution, the collection grew to more than 500 prints. Rather than defining the medium of photography narrowly or limiting his acquisitions to canonical works by established photographers, Parker built a collection that reflects how artists were changing and expanding the medium in the late 1960s and early 1970s: by incorporating techniques such as silkscreen, collage, and hand-painting into their work; appropriating unconventional papers or printing on fabric and other materials; and experimenting with size. Most of the prints in the collection were donated by the artists themselves, or were gifts made by a great patron and advocate of the medium, Shirley C. Burden. Such support was timely given the museum’s embrace of this medium at the beginning of the “collectible moment” for photography.
The Exhibition
Organized by Norton Simon Museum Curator Gloria Williams Sander, The Collectible Moment presents approximately 145 prints culled from the Museum’s collection. Among those whose work is featured in the exhibition are Ansel Adams, Lewis Baltz, Thomas Barrow, Manuel Alvarez Bravo, Imogen Cunningham, Darryl Curran, Judy Dater, Robert Fichter, Robbert Flick, Oliver Gagliani, Betty Hahn, Robert Heinecken, Anthony Hernandez, Kenneth Josephson, Nathan Lyons, Jerry McMillan, Ralph Eugene Meatyard, Duane Michals, Barbara Morgan, Leland Rice, Arthur Siegel, Aaron Siskind, Frederick Sommer, Edmund Teske, Jerry Uelsmann, Todd Walker, Edward Weston, Minor White, and Don Worth.
The installation will occupy 5,000 square-feet and follow a loose chronological flow with sections that explore non-silver and mixed media processes and monographic concentrations. In addition, the installation includes three complete photography portfolios and a selection of ephemera from the Museum’s archives (letters, brochures, informal photographs) intended to introduce audiences to the photography exhibitions organized by PAM.
Catalogue
Accompanying the exhibition is a fully illustrated, 344-page catalogue of the collection. An essay by Therese Mulligan, Director, School of Photographic Arts and Sciences Gallery, Rochester Institute of Technology, examines the scope and significance of this little-known collection made up of modernist and nascent post-modernist holdings. Gloria Williams Sander, Curator of the Norton Simon Museum, examines the history of the department in the context of photography’s breakthrough into the contemporary art world and with attention to the activities of artists in Los Angeles in particular. First person recollections by major participants in the world of photography include William Wilson, former Los Angeles Times art critic, Peter Bunnell, Curator Emeritus of Photography at MOMA and Emeritus Chair of the Art History Department, Princeton University, the late Robert Sobieszek, Curator of Photography at the Los Angeles County Museum of Art, Fred Parker, former Curator of Photography, Pasadena Art Museum, and artists including Thomas Barrow, Darryl Curran, Judy Dater, Robert Fichter, Charles Traub, and Jack Welpott. The book is published and distributed by Yale University Press and will be available for sale in the Norton Simon Museum Store.
Public Programs
As a complement to the exhibition and publication, the Museum is organizing a series of free public programs, including lectures, exhibition walkthroughs, adult education courses, and activities for children and their families. Visit http://www.nortonsimon.org/events to learn more.
Admission: General admission is $8.00 for adults and $4.00 for seniors. Members, students with I.D. and patrons age 18 and under are admitted free of charge. Admission is free for everyone on the first Friday of every month from 6:00 p.m. to 9:00 p.m. All public programs, unless explicitly stated, are free. The Museum is wheelchair accessible.
Parking: Parking is free and no reservations are necessary.
Public Transportation: The City of Pasadena provides a shuttle bus to transport passengers through the Pasadena Playhouse district, Lake Street shopping district and Old Pasadena. A shuttle stop is located in front of the Museum. Please visit http://www.ci.pasadena.ca.us for schedules. The MTA Bus Line #180/181 stops in front of the Museum. The Memorial Park Station on the MTA Gold Line is the closest Metro Rail station to the Museum, located at 125 East Holly Street and Arroyo Parkway. Please visit http://www.mta.net for schedules.